Resorts and destinations can be successful after the pandemic if they adjust to post-COVID-19 consumer preferences.

REPORT FROM THE U.S.—As hotel companies began to roll out more rigorous safety and sanitation measures, some hoteliers realized the need for upgrades in technology to help housekeeping crews maintain daily requirements and limit in-person contact with guests.

The COVID-19 pandemic sparked discussions around sanitation and cleanliness in hotels. Businesses are now navigating these shifts in their operations and accommodating all necessary changes. As discomfort lingers around travel safety and facility cleanliness, the implementation of data and technology has gone from nicety to necessity.